7 Days To Social Media

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Posts tagged Facebook

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In-Depth: A Closer Look at Social Media Envy

Our Lunchtime Links takes a daily look at some of the top stories in social media for small business. Here, we’ll look at one of those links a little more In-Depth:

On an article for TheSocialPath.com, “The Seven Deadly Sins of Social Media,” one of the sins listed is Envy:

6. Don’t be dissuaded by other people “doing it better than you.” Someone will always have more followers, more blog comments, more write-ups in Wired. Focus on who you are and what your business has to offer, not on what the other guy is doing. And when you must steal an idea (because hey, it happens), find a way to make it so much bigger and better, no one can even recognize the original.”

It’s true: social media envy will only slow a company’s efforts to get a Facebook and/or campaign off the ground. Envy will also likely lead to overwhelm, which will lead to stress, which will certainly come across as desperation on a company’s Facebook or Twitter page.

Just because another company has more likes on Facebook or more followers on Twitter, it doesn’t mean that it has more customers- just fans. It just likely means that 1) that company has had a social media presence for longer, 2) that company did a very good ad campaign, 3) that company has a lot of employees with a lot of friends, or 4) the company ran a good contest that brought a lot of people to its page (or 5) they’re doing it right, in which case, envy is misplaced, as this is a presence other businesses can learn from). The point is, a high number of likes or more write-ups doesn’t mean that the bigger, more popular Facebook page is a successful one, necessarily.

If the business with the supposedly better Facebook page or Twitter page is engaging its audience in a meaningful way, and therefore truly does have a successful social media presence, than those looking to join its ranks – especially those within the same industry as that business – might be better off feeling lucky, rather than jealous. Why? Because that envious/ lucky company now has a place from which to take cues, something to aspire to and a tangible example of what it takes to be successful on all social media platforms (this is the whole reason behind our weekly “Learn from Big Biz” segment!). 

The article highlights that it is important to do what other people are doing, but better; I might add that its also important for companies to cater what those other businesses are doing to their own audiences. Even if its for a smaller audience of fans, companies who give their likers what they’re looking for might have a larger rate of return to their Facebook pages than those companies with thousands of likes but no engagement.

Filed under Facebook Twitter Social Media Envy

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In-Depth: A Closer Look at Facebook’s “Stimulus Plan”

Our Lunchtime Links takes a daily look at some of the top stories in social media for small business. Here, we’ll look at one of those links a little more In-Depth:

This week, Facebook announced that it is launching a program to help small businesses grow their social media presences, target their potential customers and therefore improve their marketing strategies. According to Cotton Delo’s Adage Digital article, “Facebook Launches Program to Help Small Businesses With Their Pages and Ads:”

“The first step is to circulate webinars, case studies and tips, which will be made available starting this week, but Facebook also intends to sponsor a series of road shows in cities across the country starting in October to promote its “Small Business Boost.” The third piece of the program will kick off in January 2012, when Facebook will look to award a $50 ad credit to 200,000 businesses, amounting to $10 million in free advertising. According to an eMarketer report, 44% of small- and medium-sized businesses used social media as a marketing tool in August, and 59% spent less than $100 on social-media marketing.”

Though Facebook debuted a page this summer that is dedicated just to providing tips for businesses who are looking to maximize their options on their company pages, many small businesses still struggle with effectively and successfully managing their social media presences. So, Facebook has come up with its own “Stimulus Plan.” By entering into a partnership with the National Federation of Independent Business and the US Chamber of Commerce, Facebook undertook its first step toward helping small businesses improve their marketing strategies in hopes of possibly stimulating today’s tumultuous economy. With small businesses lying at the heart of America’s future and out hopes of economic growth, Mark Zuckerberg and his team are endeavoring to use the social platform to do their part in contributing to the bettering of the economic climate. Facebook will do this by embarking on teaching tour of sorts, helping small businesses create better, more accurately targeted pages and advertisements on Facebook.

Why is the Facebook team doing this? Because, though many business owners know that Facebook is where they need to be in order to get in front of a large potential customer base (with recent reports putting Facebook’s number of users at 800 million), those businesses often don’t know what to do once they get there. After creating their pages, small business owners are often at a loss as to how to best optimize their pages, how to use targeted ads the correct way, and how to engage with Facebook “likers” and convert them into customers.  

This fact is reflected in a statistic mentioned in the article, which proves that there is a large gap between the number of business who create pages on Facebook and those who actually use the resources Facebook offers to market themselves: “…9.2 million small businesses in the U.S. have pages on Facebook, but only 3.2 million of those pages have active engagement.” Hopefully, by providing these educational resources – webinars, case studies, and tips –along with road shows and ad credits, Facebook will be able to help small businesses help themselves and will, in turn, stimulate America’s faltering economy.

Filed under Facebook eMarketer Ad Age Stimulus Plan Launch

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7 Days Lunchtime Links – September 30, 2011

When is the last time you weren’t working through lunch? When is the last time you weren’t on your commute home catching up on all the day’s industry news? Welcome to the 7Days Lunchtime Links, offering seven stories we think you should read, every weekday. Let us help you make that little extra time even more productive.

This daily post will try to focus on current issues small businesses face when using social media. In many cases, we will go into more depth on a number of these articles on the site, but this post will serve as your primer for what people like you — people like us — are reading and discussing.

• If your small business has a section for online customer review how would you stack up? Are your customers happy and satisfied with your business or have their been issues? There is a lot you can do to harness the power of online customer reviews wouldn’t you agree?

• When you reads about simple steps on how to achieve something doesn’t it make it much easier to tackle? We couldn’t agree more and we’re happy to see that Social Media Today listed their 10 simple steps to social media success. We’ve listed 2 of the 10 below.

  • Identify Your TARGETS. These should relate to your key business objectives. Be as specific and quantitative as possible (e.g. “100 new engaged Twitter followers a week,” “$5,000/month in new online sales,” etc.)
  • Emotionalize Your BRAND. This is what makes your business venture so special/unique/worthy of advocacy. It should be a few sentences and should resonate with your target demographics, so that they are inspired to share it with others. Remember, hit people with your features and benefits, and you win their minds. Infuse them with your cause or your mission, and you win their hearts.
  • • Whenever we come across a good infograph we feel it is our duty to share it with our listeners and this one is no exception. Mashable released on that has some interesting stats on small businesses. According to the infograph 4.7 million LinkedIn users are employed by small business owners such as yourself. Isn’t that a staggering number?

    • What is your business doing to maximize your ROI on social media? There are three good ways Ad Age suggests your business can make sure your social media investments count.

    Find a social-media “point person” and cultivate that person’s reach and influence so it extends to both the marketing and public-relations teams. This individual is typically an employee in the marketing or public-relations team who really understands the company and the business.

    • It goes without saying there is a lot of buzz around the new Facebook that is about to launch. How is it going to affect your business if you are currently using it as one of your social media platforms? There are some important things to keep in mind and remember change is hard but overtime you will come to like the new features.

    Engagement, and especially engagement over time, is more important– The relationship is the thing. And this is nothing new. But the changes will force us to come out of our complacency. Just posting occasional updates to your Facebook page won’t cut it. With the new structure, if you want a better chance of rising up in the newsfeed as a top story, you will need to post thoughtful updates that get a decent amount of “likes”, comments, and shares. Ask questions. Post polls. Share great content. Again, this isn’t anything new, but it’s now more important than ever. And as you engage with individuals over time, it will help create a cohesive conversation that shows up in their new profile timeline.

    • By 2013 what do you think Twitter’s ad revenue will be? eMarketer is noting in their recent article that the amount will be around $400 million. Crazy right! Twitter will earn $139.5 million in global ad revenues this year, up 210% from $45 million in 2010, according to a new forecast from eMarketer.

    • Is there such thing as a deadly sin when it comes to social media? Sounds a bit dramatic doesn’t it? Some feel very strongly about some huge mistakes a.k.a. sins you could be making. What do you think these sins are? The Social Path lists what they believe to be the 7 deadly social media sins.

    Filed under Facebook LinkedIn Social Media 10 Simple Steps 7 Deadly Social Media Sins Twitter em eMarketer

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    7 Days Lunchtime Links – September 29, 2011

    When is the last time you weren’t working through lunch? When is the last time you weren’t on your commute home catching up on all the day’s industry news? Welcome to the 7Days Lunchtime Links, offering seven stories we think you should read, every weekday. Let us help you make that little extra time even more productive.

    This daily post will try to focus on current issues small businesses face when using social media. In many cases, we will go into more depth on a number of these articles on the site, but this post will serve as your primer for what people like you — people like us — are reading and discussing.

    • Twitter makes it pretty easy to follow just about anyone - from your favorite celebrity to your local government official. Getting people to follow you on the other hand can prove to be tricky if you aren’t approaching it the correct way. Do you have a photograph up or how about using hashtags? These two things and more can help increase your followings.

    • Is there such thing as too much of a good thing? In same cases yes, too much candy can leave you will quite the belly ache but what about too much advertising? Forbes discusses this very topic and sheds some light on what we deal with on a daily basis when it comes to advertising.

    We humans cannot go anywhere – in our homes, at the ballgame, getting gas, idling behind a bus at a red light,  and on and on and on. Hell, even going to a bathroom in a restaurant is not safe. We simply cannot go anywhere without seeing some marketing or advertising message… or so it seems.

    • We love to share helpful infographs when we come across them and this one is no exception. How the world uses social networks shows us the percentage of people by country using this platform compared to the total population as well as which site tops as the most visited on. Can you guess?

    • Does your company’s Facebook page have super fans or more like purchasing fans? How can you tell the difference you ask, Social Media Examiner discusses this along with providing insight on 9 marketing strategies that can help you build super fans.

    • If your business makes a new product would you know how to launch it on Facebook properly? Building a target audience is key but what else does Mashable share with you that can really impact your product?

    To ensure that time spent online is time well spent, businesses must focus on building and cultivating a targeted audience. Start by defining your audience and developing a strategy to attract that demographic to the Facebook Page. A content strategy, social giveaways and Facebook ads can help companies reach the right people.

    • As a small business we know how overwhelming social media can be which is why we always say we’re here to help guide you because we had to learn and do it ourselves. We give Facebook a thumbs up for launching a program tackling this very topic. Facebook is launching a small business education program this week, looking to show businesses how to optimize their individual pages and to use its self-serve ad platform to effectively target customers.

    • We might all be in for quite the shock in the coming weeks when the new Facebook launches. According to CNN we have no idea what we’re about to get hit with. Facebook is about to completely change the way its profile pages look as part of the websites biggest redesign so far. Are we going to love it or hate it? Time will tell.

    Filed under Advertising Facebook Follow Me Purchasing Fan Small Business social networking Super Fan Twitter

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    Learn from Big Biz: Jeep

    Each week we will take a look at the social media profile of a big business, in hopes that we can all take a little bit of knowledge to help our small businesses.

    What originally compelled me to write this week’s segment on Jeep was a recent commercial I saw, where the company left 3 jeeps somewhere and were calling for those who want to find and keep them to visit YouTube to find the clues that will lead them to the SUVs (however – I can’t find anything else about this on the internet – the idea is brilliant, the follow-through lackluster). This seemed like an incredible way to promote the company’s social media presence, so I knew there would be impressive Facebook and Twitter campaigns to be found under the Jeep name. While researching, I was proven right. I came across an impressive Facebook page, with 1,516,244 likes  (in the time I spent writing this segment, that number moved up 1,516,263). Then, I visited Jeep’s Twitter out of curiosity – and found nearly 30,000 followers there! This company is undoubtedly doing something right. So, let’s talk about what that “something” may be. Here’s a tip: It all comes down to active engagement of fans and followers, as well as the consistent upholding of the brand identity.

     

    The Twitter

     

    Jeep’s Twitter interacts with followers and lovers of the brand by asking questions like – “What’s the best place your Jeep has taken you?”  Not only does this keep people engaged with the company, but it also reinforces the branding furthered by all social media platforms, commercials and the Jeep website. Consistently across all of these mediums, Jeep emphasizes its vehicles’ ability to take drivers anywhere they want to go, on any terrain, and encourages using a Jeep to set off on incredible adventures. The Twitter presence also advertises Jeep’s celebration events, the company’s commercials, and the mediums (like the Jeep blog) used to help people keep up with Jeep adventurers (like the father-son team mentioned below). The Twitter promotes pictures of the day, tailgates that the company holds, and the Jeep blog where enthusiasts tell their many adventure-centric stories. Of course, Jeep also uses Twitter to respond to fans, customers and potential customers promptly and with useful tips.

     

    The Facebook Page

    While often you will see a Facebook page full of complaints or negative comments, on Jeep’s page you rarely see anything but loyal fans and customers promoting the brand without being prompted. Jeep’s Facebook wall seems more like a forum; Jeep lovers seem to visit this page in order to talk to other, similar car owners and get advice. However, Jeep’s Facebook tabs are where the learning comes in. Tabs are the key to keeping people coming back to a page, especially if they each contain something different, and yet exciting. Here’s the breakdown of Jeep’s Facebook tabs:

    Showroom – When you click on this tab, you find numerous resources. You can find a dealer, take video tours of the different vehicles that Jeep offers, get a price quote, find Jeep apps for your phone, and more. 

    Jeep Worldwide –This is where you can connect with Jeep’s international Facebook pages (of which there are 24!).

    Adventure 101 – Here, Jeep highlights adventure (which is the main element of its branding) with a fan photo of the month, engaging videos and photos, photos of Jeep on and off the road. Also, the company tells stories about jeep owners, which is an incredibly effective tactic for gaining fans and keeping them coming back to the page. One such story is entitled “Across the Americas” and is about a father and son who teamed up to go on a road trip spanning the continent. This duo is projected to cover thousands of miles in their Jeep Wrangler. Adventure lovers everywhere are likely to avidly follow this story and admire Jeep for being a part of it.

    Make History – This is where fans can insert themselves into Jeep’s history by uploading photos of their jeeps in various locations to “capture the spirit of Jeep” – this allows these fans to feel like they are apart of something important within the company. Jeep will weave the photos into a photo mosaic to make those who submit them “a part of Jeep brand history.”

    Events - This is where the company advertises different events sponsored by jeep, or offered by the company. Not only does this keep fans engaged with the everyday doings of the business, but it also shows that Jeep is an active brand, doing what it can to be on top of its competition.

    What It Comes Down To

    The Jeep Facebook and Twitter pages show that a big company can seamlessly integrate its marketing tactics into its social media presence and therefore maintain a consistent brand identity. By keeping fans involved on Twitter, interacting with them daily, and having different modes of engagement separated across active Facebook page tabs, Jeep is able to maintain a very successful social media presence.

    Filed under Facebook Social Media Twitter Jeep

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    7 Days Lunchtime Links – September 28, 2011

    When is the last time you weren’t working through lunch? When is the last time you weren’t on your commute home catching up on all the day’s industry news? Welcome to the 7Days Lunchtime Links, offering seven stories we think you should read, every weekday. Let us help you make that little extra time even more productive.

    This daily post will try to focus on current issues small businesses face when using social media. In many cases, we will go into more depth on a number of these articles on the site, but this post will serve as your primer for what people like you — people like us — are reading and discussing.

    • G is for green beans but when it comes to the ABC’s of social media G stands for Google. You would have to be living under a rock to not know the massive appeal and audience the powerful search engine has but would you know its history and events? Starting back in 1996 until the present day there is a lot to learn from Google.

    • Did you hear about the new apps that Facebook discussed at the F8 Conference in San Francisco? There are some pretty cool ones involving Netflix and Hulu to name a few.

    The new apps allow users to consume content within Facebook’s platform and share what they’re watching, listening to or reading in real-time. Advertisers will be able to target Facebook users based on the kinds of content they’ve viewed or shared via the new apps, which will feature “listened,” “watched” and “read” buttons.

    • Who dominates social networking, men or women? According to a recent study published in Mashable it appears women are the front runner for social networking. How so you ask? Women use social networks to connect with their friends, family and colleagues more than men. Men, however, are more likely to use voice/phone communication than women.

    • With all the buzz around the changes with Facebook have you noticed any problems or issues? With any sort of change that is the one thing people are most likely to point out first so what are Facebooks potential flaws? Some say there are 6 problems worth mentioning but do you believe there are more? What do you think?

    • We’ve said it before and it is definitely worth mentioning again Facebook is what LinkedIn is to businesses. If your company has a page up on LinkedIn what lessons have you learned from it? Did you find success in having this?

    Brands are beginning to establish best practices communicating with their customers and prospects on Facebook and Twitter. But many companies large and small have yet to fully leverage the social network for professionals, LinkedIn. With over 120 million user accounts, LinkedIn has also become an essential social network for companies, especially those in B2B, to leverage in their communication plans. Success on LinkedIn isn’t just about individual efforts, it’s about team efforts.

    • We all may have our vices with Facebook but as customers who do not pay for the service can we really complain? Do you think Facebook would ever start to charge us for using the social media platform, we don’t believe so and others do agree with us.

    • Long gone are the days where news organizations can just ignore social media. It is imperative for their business to have a presence online. From sharing content to picking up news fast social media is starting to become an integrated part of the work of many news organizations.

    Filed under apps facebook linkedin google F8 Conference social media

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    7 Days Lunchtime Links – September 27, 2011

    When is the last time you weren’t working through lunch? When is the last time you weren’t on your commute home catching up on all the day’s industry news? Welcome to the 7Days Lunchtime Links, offering seven stories we think you should read, every weekday. Let us help you make that little extra time even more productive.

    This daily post will try to focus on current issues small businesses face when using social media. In many cases, we will go into more depth on a number of these articles on the site, but this post will serve as your primer for what people like you — people like us — are reading and discussing.

    • The luxury consumer brands are impacted by social media, does that surprise you? It appears social media touches all classes.

    According to a recent survey from Unity Marketing, of those individuals classified with a high-net worth, as defined by having more than $1 million in investible assets, indicated that comments, tweets, Facebook posts and so on directly influenced what websites they visited (59%), what retail stores they patronized (56%) and also what designer brand they purchased (57%).

    • It may feel like the Facebook changes were rolled out overnight but you and I know better than that. Much time and effort and hours upon hours went into these new changes. Have you noticed them? These changes not only affect your personal page but brand pages you may follow.

    • Some would say it is all about the platform when it comes to the new changes over at Facebook. Forbes reports that the changes are all big, but perhaps the most interesting is that Facebook is becoming a real-time communication service

    • Does your business use Tumblr? According to eMarketer, more users are publishing on Tumblr and viewing others’ posts, while brands, media outlets and marketers are experimenting with how best to leverage this growing community. If you aren’t using this service what are you using instead?

    • Some are telling Facebook they are not a newspaper. The change causing all the fuss is to the News Feed, which makes up the primary content on your Facebook homepage. Do you see these changes affecting you use of the site?

    Facebook claims that with the re-designed News Feed, “you won’t have to worry about missing important stuff” and that “the most interesting stories” will be featured at the top of your homepage. But a social network shouldn’t be concerned with what it deems to be important or most interesting. It’s main purpose is to keep me connected to my network of friends.

    • When it comes to architecture you think of buildings and hard hats right? Well that may be the case but your company use of social media can also be seen as an architecture. Mashable comments on this very idea. Take one look at the social media footprint of any large brand and you find dozens of social sites that lie abandoned with no active engagement. Many are redundant, fracturing the same potential audience into separate, so-called “communities.” And the bigger the organization, the bigger the problem

    • Are you up-to-date on your Twitter apps and tools? If you are we applaud you but if not let’s find out together what are the hottest and trendy ones these days. Have you heard of Twitter Clients or Scheduling Tools? There are some really cool ones out there.

    Filed under Facebook Twitter Twitter Apps Luxury Brands Architecture Social Media Tumblr

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    In-Depth: A Closer Look at Fan Abandonment

    Our Lunchtime Links takes a daily look at some of the top stories in social media for small business. Here, we’ll look at one of those links a little more In-Depth:

    In her Search Engine Watch post, “Why Fans Are Unfollowing Your Brand on Facebook and How To Stop Them,” Miranda Miller claims that the number one reason fans begin to unfollow certain business’ pages is that people realize these brands no longer have anything to offer them. The second reason, she writes, is the following:  

    “The number two reason for fans to stop following, with 46 percent of respondents citing this as the reason, was that the information shared by the brand wasn’t interesting. “Engagement in Facebook brands’ walls is down 22%,” said Syncapse CEO Michael Scissons. “But declining engagement has less to do with brand fatigue in general than with marketers doing a bad job and shoving boring [content] at consumers.” Do you understand the types of content your users like to share?”

    In nearly every Wednesday “Learn from Big Biz” segment we do, engagement comes up. That’s because it’s one of the most important elements of a Facebook presence. The brands we tend to showcase either create interesting personas (Dos Equis), invite customer input into future products (Vitamin Water, Victoria’s Secret) or tend to just provide really interesting and really entertaining content on a regular basis (Red Bull). These companies avoid “shoving boring content at customers” by finding their own unique voices and ways of representing themselves on Facebook, and are in turn are able to garner likes and keep people coming back. But their ways may become obsolete - and the statistics outlined above might possibly be considered not applicable - now that the new Facebook features have been announced and begun to roll out.

    It seems that information sharing and content are going to continue to gain traction as Facebook makes changes, so providing users with boring content will only continue to have detrimental effects on a business’s page. There’s just going to be so much exciting information out there that companies are going to have to give users good reason to visit their pages not just once but continually. Why? Because Facebook announced last week at its F8 conference that it would begin rolling out new “Gestures,” which the platform is mostly leaving up to developers to create. According to a Mashable article on the topic, website developers can create buttons where their visitors can say they  “watched,” “listened,” and did other things with the content available there. Likely, users will want to see these different buttons on business Facebook pages as well. These gestures developed because of research that found that a large portion of users (mostly the younger demographic) were less likely to hit that “like” button because of a desire to avoid looking like they were endorsing content.  The idea is that now, content will be shared freely among users so that Facebook can be a “one-stop-shop” for all user needs and wants: access to the news, to interesting reads, real-time updates, music and more.

    As mentioned above, other new features, like a music initiative and “Facebook Timeline” overhaul of Facebook profiles, will likely change how content is shared altogether – not just on Facebook but all across the web.  We may even see the statistics involving Facebook page abandonment change altogether with new modes of interaction and engagement.

    Filed under Facebook Fans Unfollow

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    7 Days Lunchtime Links – September 26, 2011

    When is the last time you weren’t working through lunch? When is the last time you weren’t on your commute home catching up on all the day’s industry news? Welcome to the 7Days Lunchtime Links, offering seven stories we think you should read, every weekday. Let us help you make that little extra time even more productive.

    This daily post will try to focus on current issues small businesses face when using social media. In many cases, we will go into more depth on a number of these articles on the site, but this post will serve as your primer for what people like you — people like us — are reading and discussing.

    • It’s that time of year again, when we all start to see lots of political advertisements. Well social media will definitely have a huge role in the campaigns. And to kick off Twitter has announced that it will sell political advertising. Do you think this will be a good move for each candidate?

    The ads will appear as Promoted Tweets, which come up under certain search terms or in the timeline of Twitter users who follow a political campaign. Campaigns can also pay to appear on the top of search trends or to appear as suggested accounts to follow.

    • This week the high holidays begin and with that social media will be apart of this too. Did you know that last year 14,000 computers were logged in to celebrate the Jewish High Holidays with the first and largest online synagogue, OurJewishCommunity.org? The fact that social media has such a role in the Jewish holidays goes to show how far its reach is.

    • If you were asked “does Facebook really care about you" what would you say? The social media giant has made lots of changes in hope to really improve user ability but as a result has seen much backlash. What are your thoughts on all of the changes?

    • As a small business what have you done recently to engage customers with your brand through social media? Facebook has transformed brand marketing by giving brands an opportunity to engage with their audience to maximize engagement to its full potential. Could you mirror some of the marketing efforts of big brands for your company? Absolutely, the more you know the better off your business can be.

    • Revenue for Facebook this year will double according to eMarketer. Total revenues at Facebook, which include those from advertising as well as Facebook Credits and other sources, will reach $4.27 billion this year. That’s more than twice as high as the $2 billion Facebook is estimated to have earned in 2010. Ad revenues will make up 89% of the total this year, down from 95% in 2009.

    Within the US, Facebook ad revenues will surpass $2 billion this year, accounting for just over half the worldwide total. US ad revenues will continue to rise at a rapid clip, but overseas ad dollars will represent 50% of the pie next year and a slight majority by 2013.

    • Do you think the world will be more socialas a result of the changes Facebook has made recently? As the new updates unfold and more applications are added, sharing will become second nature to users within Facebook. The integration of these new features might just encourage users to be more social online across the world.

    • As massive as Facebook is could the social media giant be missing out on a few big opportunities for brands? iMedia Connectiondiscusses this very subject. Amongst the missing pieces international pages and geo-social marketing are listed? What else do you think is missing?

    Filed under Twitter Facebook Small Business Social Media Ad Revenue eMarketer Political Advertising Jewish Holidays

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    7 Days Lunchtime Links – September 23, 2011

    When is the last time you weren’t working through lunch? When is the last time you weren’t on your commute home catching up on all the day’s industry news? Welcome to the 7Days Lunchtime Links, offering seven stories we think you should read, every weekday. Let us help you make that little extra time even more productive.

    This daily post will try to focus on current issues small businesses face when using social media. In many cases, we will go into more depth on a number of these articles on the site, but this post will serve as your primer for what people like you — people like us — are reading and discussing.

    • We have all encountered stumbling blocks here and there especially when it comes to businesses. What’s the best way to overcome certain situations, particularly networking. The ability to connect with people is essential to success in any business. Professional networking events present opportunities to interact with others on a personal level and to develop profitable relationships. These occasions are critical for anyone who wants to grow a business or promote a career.

    A RELUCTANCE TO TALK TO STRANGERS. You were taught at an early age not to speak to people you don’t know. It’s not safe. In certain situations today this is still good advice. In business, however, talking to strangers is a way to generate interest and support for your products and services. If you only talk to the people you already know, you will miss out on opportunities to make new connections and establish valuable contacts.

    • Although social tends to be digital, digital is not always social. Were you aware of that? Some people use both terms interchangeably and it might be in their best interest to truly learn the difference between the two

    • On a daily basis we all hear how the economy is doing and hope that it takes a turn for the better sooner than later. Would you be surprised to find out that Facebook Apps are considered a good thing for the US Economy? According to a recent study, the Facebook Platform launched in 2007 with 85 applications available to its 20 million users. Today, Facebook has over 750 million userswho install 20 million apps per day. For the big app companies, this can mean big money. Let’s not forget about the small businesses but it is good to know that social media is contributing in its own way.

    • Contests are fun but when conducting one via social media you should be aware that there are certain rules that apply. Could you be hurting your business by not knowing, maybe. Did you know that if you do the following things you are in violationof Facebook’s Terms of Service?

    • If you are asking people to “like” your Facebook page in order to enter to win, you are in violation of Facebook’s TOS.
    • If you ask people to comment on a Facebook post as condition for entry in a contest, you are in violation of Facebook’s TOS.

    • When picking social media platforms which do you think could really help your SEO? Would you guess Twitter? There are many ways Twitter can help in this area. Content shared on Twitter can be indexed by the search engines and actually rank in the search results. The more time a piece of content is Tweeted and reTweeted, the more important it becomes in the eyes of the search engines.

    • Of the three social media giants have you ever run an ad campaign on these platforms? LinkedIn may be new to you when it comes to campaigns so where do you start and how do you make sure you campaign is effective? There are a couple of good steps to keep in mind that Dream Grow discusses.

    • You want fans to follow you right? Well what do you do if those fans you are so after start to unfollow you? Your business needs to save that spark that your fans once found with your brand. Make sure you are in the know and can keep your fans interest.

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